THE RADFORD DISPLAY
Remember the activation display we created for Timberland’s SENSORFLEX-collection. It showcased the brand’s newest comfort system: a three-layer outsole that delivers constant support, active cushioning and dynamic flex. After the success of that three-layered display, the boot brand commissioned us again for the next notch on the Sensorflex-belt: the Radford.
The Radford is the marriage between that Sensorflex-technology and Timberland’s classic Yellow Boot. While the Yellow Boot was practical but limited by its sturdiness when it came to being flexible, the Redford is a lightweight interpretation of its heavier predecessor. Needless to say, we became immediate fans of the newest addition to the Timberland-collection, so we were honoured to build the display promoting it.
For the realisation of this intricate display we wanted to contrast the typical rugged Timerland boots with a premium background that wouldn't take any of the collection's shine; and preferably empower it. Translating this playful design from paper to a practical in-store display was a challenge, but we’re overjoyed with the result: a fitting pedestal for the already-iconic Timberland Radford collection.