For its latest retail project Levi’s® installed a shop in shop at upscale department store De Bijenkorf in Amsterdam. Being all about finding your perfect pair of jeans, it was manned with a denim expert to assist customers in composing their tailored pair of jeans. For this tailor shop frank agterberg/bca provided some necessary tools.
With the stylish yet very practical FIND YOURS catalogue at hand you pick and choose from a multitude of denim possibilities: fits, finishes, and styles, as well as colour, length (from ankle high to cushion and back to roll up), and even hem preference, every possible detail is adequately illustrated and documented.
Once you’ve made up your mind, the Levi’s® tailor puts down your wishes and measures in an old school carbon paper notebook. Now it’s time to put on his sturdy leather apron, a garment that breathes craftsmanship, and a must have when up and about with needle and thread all day. One personalized jeans is on its way!

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