LEVI'S® MURAL
RODE WINKEL UTRECHT
To both kick off the festival season and present the new Levi's® festival collection to the public, De Rode Winkel in Utrecht and frankagterberg/bca joined forces for this unique activation campaign. Food, drinks and music entertained all present and built up the tension for the special surprise, punningly announced at 5:01pm.
Exactly one minute after the clock struck five, the 3D-mural painting was revealed, with an actual stage for all present denim aficionados and fashionistas to feel like a rockstar for a couple of minutes - followed by a night of intensive (festival-)shopping.
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/e82dc66b-9974-4c3d-b2b3-afba0bbf3104_rw_1200.jpg?h=3d57792ef37ee39171abfb50d0e411c8)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/d6a012d3-5992-4c56-8d28-7b43c292ec20_rw_1200.jpg?h=9ac746e6c63777b4bb83978397ef8d0f)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/1292684d-3b71-4271-9043-15cdf37649a5_rw_1200.jpg?h=1caa9b53b83ffd71b954d8d54a974a43)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/06014a67-43f3-4dc9-8bc2-269fca062118_rw_1200.jpg?h=66ca2ddf8f47265b16854876a1ff4d6b)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/34f365a0-bd74-4f67-bb91-a6739e707328_rw_1200.jpg?h=37fb5e172cb2d8cd6aacf5751c80fe70)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/354bdf19-328a-4f2e-98dd-af4be4631235_rw_1200.jpg?h=f814a09610cff98dc0bcb457fed96e2d)