Levi’s® reintroduced its Engineered jeans brand for the S/S’19 season after a long hiatus. The collection is based on the fit and style of the iconic 1999 Engineered Jeans collection but was spiced up by the use of 3D knit technology and four-way stretch fabrication.
To present the reinvented Engineered Jeans to the public, a no-nonsense window campaign was developed. The collection’s imagery was used in the lenticular design of the backdrop, enticing passersby twice as they walk past the window. The chromatic foil with the logo, both an example of premium printing and a wink to the era when the Engineered-hype was the biggest, concludes this simple, yet effective, showcasing of the Engineered revival.