As Lee Jeans presents its A/W15 collection’s campaign, the denim brand instructs you to Move Your Lee once again. The tagline, now several seasons old, perfectly sums up what Lee stands for: being true to yourself, celebrating your creativity, and moving in your own way. And a fresh line-up of body-shakers season after season prevents the tagline from getting old.
As part of the pan-European campaign linked to the brand’s favourite tagline, we developed this interactive window theme for Lee Europe. Check your moves in the mirror we installed in the store window and share how you like to ‘Move Your Lee’ on Instagram.