LEVI'S® BLEU
POP UP STORES
Spring 2008, Levi’s® Blue pops up in the hearts of Amsterdam and Antwerp. In collaboration with partner 290SQM, the Dutch Levi’s® Blue Pop Up Store, safe and sound in a former bank vault, offers a temporary shopping experience for people who know. Surrounded by all kinds of exclusive accessories and must-haves the Levi’s® Blue Spring/Summer 2008 Collection is presented in a stark yet eclectic space with clean white lacquered furniture versus vintage wardrobes and…Delft blue fitting rooms, our very own touch.
The interior in Antwerp is equally stunning with a magnified black-and-white graphic that immediately grabs your attention. Taking care also of some practical problems, like the lack of a branded entrance and a proper check-out counter, we have the Antwerp Pop Up Store, hosted by partner Clinic, ready for the job.
Thanks to the partnerships we established, both Pop Up Stores function as a creative meeting place, creating a complete 360° experience with brands like Marshall Amplification and Gibson Guitars, and hosting several events like the opening events featuring Jazzanova
(Amsterdam) and Das Pop (Belgium), a live back pocket customizing session, Nike Dunk lectures, the Sony PlayStation Blu(e) Ray Experience, the art exhibition ‘SKINS’ by photogra-pher Gavin Watson (UK), etc.
(Amsterdam) and Das Pop (Belgium), a live back pocket customizing session, Nike Dunk lectures, the Sony PlayStation Blu(e) Ray Experience, the art exhibition ‘SKINS’ by photogra-pher Gavin Watson (UK), etc.
But what pops up must pop down…with a bang, preferably. So we decided to celebrate the end of this amazing shopping experience with a party that saw rock sensation VOICST burn down the house in Mokum.
