Adidas Originals brings a collection of vintage clothing, retro shoes and urban wear that blend timeless 70s and 80s designs with sports styles.
They asked us to develop a new concept to present the Adidas Originals shoe-collection in the wholesale apparel segment. A rather new retail environment for shoes amongst the trendy apparel brands already present. This required some special items, rather than a simple logo display.
The premium POS package exists of a flexible presentation unit with video display, benches in real leather and a ground level mirror, all finished off with the authentic 3-stripes… and of course the famous vintage logo in a unique 10cm thick Plexiglass®. Back to the eighties indeed.