Sometimes it’s the smallest projects that enjoy the greatest impact.In this case we teamed up with the Kipling-team and came up with this interactive way of customising a bag completely to their liking, for those with love for the unique. We hooked up all participating Kipling stores with an instore practicing pad for those enticed by the idea. Complete with assembly kit for the cardboard bag we designed for the occasion. Creative clients’ finalised drawing could then be converted to the classic Kipling shoulder bag. Colour away!
We take PRIDE in this collaboration, as we did in previous issues of this event. And the frankagterberg/bca-team for one can’t wait for next year’s challenging collaboration!