In December 2010 MEXX entered Brussels’ Rue Neuve with a new retail concept.
The metropolitan casual brand has implemented a beautiful store in Belgium’s busiest high street in line with their new purple brand identity. It was exactly that colour purple we took as inspiration for the opening cocktail and the other ingredients of the opening event. 
With the cardboard moving boxes still lying around, the casual trend was set for a lovely evening. 
Hosted by Tatiana Sylva. After the official opening Jasper Steverlinck and Michel Bisceglia continued the evening with a live musical duet.

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