When the rainy and cold weather starts interfering with our choice of shoes to wear, we are always glad to have the classic Timberland Boot as an option. So when Timberland commissioned frankagterberg/bca to organise an instore event for all its stores in Belgium and the Netherlands, we were more than eager to.
Customisation is hot right now, so we had our cobbler heat up his embossing tools to 200°C on his workbench, allowing him to assign any name or initial to the boot. Along with the other creational options, fans of the classic boot could experience briefly what it was like to be a designer. Afterwards, a photo of their unique piece was converted into an animated gif for them to share with their social media disciples.