Silhouette, the brand known for its rimless eyewear, wanted to spread its new vision to the top of its retail account base. The tour hit various Benelux locations with a concept that overcame visual boundaries by choice of various light and rimless elements, like the transparent Ghost chairs by Kartell. Eye-catcher was the projection-screen, which appeared to freely float like a pair of rimless spectacles.
4 unique venues where selected in Belgium and The Netherlands to facilitate this exclusive event. An old church with it’s mystic stained glass windows and a glass house out in the beautiful Ardennes country side where among the beautiful venues we visited.
All guest enjoyed a 3 course dinner with champagne, oysters and lobsters that was prepared by our chef on-site. Bon Appétit!

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