![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/cf204eaa-0d59-4e72-9deb-ff34d93b5b63_rw_1200.png?h=dbd8a44d5863ec7cd817dba25868623d)
Levi’s® launched with Curve ID™ their biggest global advertising campaign since 501® in the eighties.
Besides the advertising, the news about the best female fits, generated a lot of free publicity that we compiled in an impressive custom-made PR book with a feminine touch.
Copies were available on the coffee tables in the Levi’s® showrooms and local PR offices.
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/715913dac5de882ddfc28d6a_rw_600.jpg?h=ba6cf9ce9542d6c759d2d31043006f08)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/badddde804d279321eb4f400_rw_600.jpg?h=49be1e131854ebbeacfb5228e2416a07)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/70e66371cf4b71cb1df93b23_rw_600.jpg?h=0b14f67811bcf46db8c0b6830f080467)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/46ffd6ce5c4d09859e6182fc_rw_600.jpg?h=0fbdf4814f73e8fcd5738e3e46b23320)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/5a345aa6f6f82a3634288e65_rw_600.jpg?h=e325e548695590f55155860a04a34e00)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/be44ddbf2c24bb4b251a9c07_rw_600.jpg?h=006e8c0260f2f968231a4629e12aad4f)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/245099aaf7b0301a7306eb31_rw_600.jpg?h=5e68ccd8bf3c1a7a660f50945e349628)