Dockers(r)
SMART 360 FLEX KHAKIS
It is with pride that Dockers® introduces its newest pair of khakis to the public. The innovative aspect of the Smart 360 Flex Pants lies within its features. It offers a 4-way stretch formula, for game-changing comfort and durability, labelled ‘Smart 360 Flex’. In addition, the flexible waistband and hidden security pockets ensure that you and your belongings stay safe while on the move. Also, it comes in two fits: the Alpha Slim Tapered, and the Alpha Jogger.
So, especially for our friends at Dockers®, we came up with a new pop-up concept that will back up their newest fit. We adapted the flexible elements of which the pop-up consists to fit each and every Dockers® retail space in Europe, to ensure its visibility in store. Therefore allowing as much participants to enter the competition as possible. In store, these pop-up adaptations focus on spreading the word of the new Alpha-fit, with specially trained store staff and an interactive fitting session.
We started the tour in De Bijenkorf- and Hudson's Bay establishments all over the Netherlands. Keep your eyes on your local Dockers® selling point, because we’ll continue to spread the Dockers®-word through retailers all over Europe during the following months.
So, especially for our friends at Dockers®, we came up with a new pop-up concept that will back up their newest fit. We adapted the flexible elements of which the pop-up consists to fit each and every Dockers® retail space in Europe, to ensure its visibility in store. Therefore allowing as much participants to enter the competition as possible. In store, these pop-up adaptations focus on spreading the word of the new Alpha-fit, with specially trained store staff and an interactive fitting session.
We started the tour in De Bijenkorf- and Hudson's Bay establishments all over the Netherlands. Keep your eyes on your local Dockers® selling point, because we’ll continue to spread the Dockers®-word through retailers all over Europe during the following months.
