We have introduced you to the skinnies and the slim fits, but now it’s time for you to meet the newest member of the Lee®-family: the Tapereds. These no-nonsense fits demanded a no-nonsense window campaign, so we narrowed it down to the essential – like these tapered fits do from the knee down.
To showcase Luke and Arvin, Lee®’s snug-fitting cuts, we dressed up the mannequins in them and suspended exploded collection imagery in the background. The positioning of these images creates a three-dimensional effect, adding to the window’s tight composition without stealing any of the Tapered’s attention. We cut the extras, kicked the bells and whistles to the curb and created a less-is-more way of welcoming Luke and Arvin to the family.