SIT TIGHT FOR THE TIGHT FITS
We have introduced you to the skinnies and the slim fits, but now it’s time for you to meet the newest member of the Lee®-family: the Tapereds. These no-nonsense fits demanded a no-nonsense window campaign, so we narrowed it down to the essential – like these tapered fits do from the knee down.
To showcase Luke and Arvin, Lee®’s snug-fitting cuts, we dressed up the mannequins in them and suspended exploded collection imagery in the background. The positioning of these images creates a three-dimensional effect, adding to the window’s tight composition without stealing any of the Tapered’s attention. We cut the extras, kicked the bells and whistles to the curb and created a less-is-more way of welcoming Luke and Arvin to the family.