For the introduction of the limited edition 'Levi's Lenman Tee', in collaboration with Dutch eclectic illustrator Lennard Schuurman, we developed a premium press pack, together with a press event.
Linked with the very exclusive old men's club in Amsterdam, where the press release event took place, all communication was combined in a custom made wooden cigar box.
The engraved logo and the genuine paper wrap, strongly contrasting with Lennard’s contemporary designs, added the appropriate amount of allure to the press pack.
