For the introduction of the limited edition 'Levi's Lenman Tee', in collaboration with Dutch eclectic illustrator Lennard Schuurman, we developed a premium press pack, together with a press event.
Linked with the very exclusive old men's club in Amsterdam, where the press release event took place, all communication was combined in a custom made wooden cigar box.
The engraved logo and the genuine paper wrap, strongly contrasting with Lennard’s contemporary designs, added the appropriate amount of allure to the press pack.

You may also like