![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/b29a1518-26eb-4af2-9724-b1a299ecd4da_rw_1200.png?h=2edb6c588ac716d4afc68617c00779c6)
For the introduction of the limited edition 'Levi's Lenman Tee', in collaboration with Dutch eclectic illustrator Lennard Schuurman, we developed a premium press pack, together with a press event.
Linked with the very exclusive old men's club in Amsterdam, where the press release event took place, all communication was combined in a custom made wooden cigar box.
The engraved logo and the genuine paper wrap, strongly contrasting with Lennard’s contemporary designs, added the appropriate amount of allure to the press pack.
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/1d708758-6f2f-42ab-8738-8eae75eaf3b7_rw_1200.jpg?h=b2fa017e5a52d9f86df7e0b6c28eda30)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/2030f32e-d754-49a4-9e1f-708bf77f016f_rw_1200.jpg?h=1b2c95d45ee1d2c771dc3b3857bc344b)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/1f362903-504e-4267-a550-0fd36c1cf676_rw_1200.jpg?h=018911bd1cbb172fd91c21480d0db3d1)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/4076c8fc-8d26-4ebe-a458-d4288b3b7335_rw_1200.jpg?h=9f00298264a62ce7a15d5e34586c65ea)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/f4b6304a-1c3f-4b6a-b390-40f7c64a60ec_rw_1200.jpg?h=47017aa38bbf020acf5d1dd3f1ab032b)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/8ab849ac-f9aa-48dc-aa47-dac3be26dc66_rw_1200.jpg?h=934d37c9bcdbbd27643506397921697d)