WOLFORD
CRADLE TO CRADLE POP-UP
Wolford proudly introduces Cradle to Cradle: a new collection of bio-degradable skin wear, for a world beyond next season. No wonder: not only is Wolford a renowned luxury fashion brand, it is also the first company in the textile industry to receive ‘gold’ certification for developing environmentally compatible products in both categories, ‘biodegradable’ and ‘technically recyclable’.
To present this durable new collection, our team joined forces with the brand for the design and development of the accompanying pop-up concepts. To reduce waste coming from new materials and resources, we re-used previous campaigns’ furniture. , To emphasize the brand’s eco-feel, we added green oases of plants. A glass bowl filled with soil represents the piece of fabric in its ultimate, with zero impact on the environment. For those interested, an instore video explains Wolford’s Cradle to Cradle lifecycle in detail.
Selected department stores across Europe in which we implemented these temporary compositions, including Galeries Lafayette in Paris and KaDeWe in Berlin, will temporarily be showcasing these compositions in support of the campaign for the Cradle to Cradle Certified Collection™
The selected department stores across Europe in which we implemented these temporary compositions, including Galeries Lafayette in Paris and KaDeWe in Berlin will temporarily be showcasing these compositions in support of the Cradle to Cradle® campaign.
