Lee® is proud to present its newest skinny fits: the Malone for him, the Skyler for her. So we developed a corresponding window campaign for all European Lee stores to entice passers-by to come in and ‘Meet the Skinnies’.
When it comes to tailoring, both fits push the envelope, so we drew their silhouettes on the store windows by hand to emphasise the authentic craftsmanship behind them. Apart from these explanatory window decals we added mannequins wearing the new fits and completed the window’s composition with framed imagery of Malone and Skyler.
