![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/953407cbd032d9054c18a4eb_rw_1200.png?h=d825e63f2c25071c8d694cdb4cdf433b)
In order to express the Black Friday sale period Levi’s® commissioned frank agterberg/bca to create a European communication platform inspired by the upcoming Christmas period creatives. Based on these images we developed a set of enticing taglines to describe the Black Friday message in a humorous, yet effective, way.
The campaign was pushed through social media channels and in stores through pos-materials and video. Leaving Levi's® customers, both online and in store, asking themselves the same questions we did: why would you wait for Christmas, or for Santa to decide if you deserve anything new?
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/cd0f17000f5e1541180dd1f1_rw_1200.jpg?h=8436b9b77e367ee410a7ffed562aed83)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/36f5eafe2258230cfc13543c_rw_1200.jpg?h=84cfba5147fd07a8698882fd028cd7b3)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/4f785d241ccf7135385cfcbe_rw_1200.jpg?h=854a0fbb739ae121f43d65506dfc6244)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/bc0f20eba2697959884771bb_rw_1200.jpg?h=6c6c02bd8376a5943c21f2caaa975d77)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/866febf3c13bc99865aa6218_rw_1200.jpg?h=c50291fcbfbfce650b2d851c4b6079cd)
![](https://cdn.myportfolio.com/02d621b507f0897d5b5856a3278c1abb/d2ccf4dde715c4dbb20afb5f_rw_1200.jpg?h=dd0533fa7b68cc7bac454e536e6171d9)
Client: Candice Corne, LS&Co Europe
Graphic Design: Damien Raes
Copy: Nuno Filipe Mendes
Creative Director: Frank Agterberg
Graphic Design: Damien Raes
Copy: Nuno Filipe Mendes
Creative Director: Frank Agterberg