The territory of creatives can be a battlefield. We, frankagterberg/bca’s #CreativeTroopers, are a company of inventive thinkers and pragmatic producers devoted to our art.
We beat deadlines on the frontline and arm ourselves to the teeth with a set of skills and fresh ideas as our ammunition, to preserve originality and innovation. Not with warfare, but with clear-cut competition, preventing our craft from turning into a brawl.
To ensure forefront expertise prevails, we team up with those who share this virtuous vision. Because it is a necessity to defend the creative cause we believe in.
Our annual tradition of creating a gift to thank the network that surrounds us has sprouted a creative challenge. Every year we push ourselves to design and construct something that is even better than the year before. For 2019, we came up with the #CreativeTroopers: a group of eight toy soldiers representing the different pawns on the creative battlefield.
An accompanying social media campaign was established to introduce our following to the little troopers. After months of including them in our Instagram-posts, customers received one of these golden guys to remind them that they’re all troopers to us. This in turn triggered the interactive aspect of the #CreativeTroopers, with enthusiastic reactions on social media from the receiving side.