Garcia, the fashion brand with a denim heart, and RadyGO have teamed up to create the Smart Denim Collection: a line of garments featuring the radiation proof Smart Pocket. The pocket’s lining, made of silver-coated nylon and air-permeable cotton, protects wearers from the dangers of pocketed cellphones.
After putting us in charge of both the production and design of the pan-European collection showcase (read all about it here) the brand needed a way to bring across the concept instore. We created POS-packages to do just that: present the RadyGO concept in all Garcia selling points across Europe and provide information for those interested in keeping themselves radiation-free.
