In the fall of 1934, Levi’s® set foot on new grounds in fashion by introducing the first jeans for women. After setting the new standard in fit with the Levi’s® Curve ID as recent as 2010, the denim brand now helps women find the perfect fitting jeans with the new Levi’s® Revel, based on the revolutionary and hence patent-pending liquid shaping technology.
Launch events in Belgium, Denmark, the Netherlands, Norway, and Sweden – 16 in total on only four days – required 5 teams, each one traveling with its own set of branded catering trolleys, makeover mirrors and photo banners. Centering around woman, we made the Levi’s® Revel Styling Nights a girls only night, treating the ladies to some bites and bubbles and an expert makeover by hair stylists and beauticians. The live DJ's funky tunes set the tone, the photographer immortalised the result.