Lee® window campaign
Lee® was the first jeans manufacturer to introduce a slim-fitting denim jacket back in 1931. Later, in 1946, they added key design elements – like front pockets and the iconic zig zag reinforcements – and the Rider Jacket was born.
Today we celebrate its 70th birthday. For the occasion, we showcased the Rider Jackets in the European Lee® Stores’ windows and suspended the brand’s black & white imagery on bulldog clamps as art panels. By adding simple elements we created a cosy gallery-style wardrobe, enticing passersby to try on – and take home – this icon themselves.