Bugaboo is all about mobility. Their mission is to excite every person on the move. We took the aspect of moving by creating the Bugaboo Donkey global campaign windows. With the use of lenticular panels the suggestion of movement is created when passing by the shop window. The spectators can see the three positions of the new pushchair model.
Thanks to an innovative adjustable mechanism, in just three simple clicks the Bugaboo Donkey transforms with ease from a mono to duo stroller. And back again. Click. Wooosh. Pop!