Bugaboo + Viktor & Rolf = Baby, you can drive your car!
Fashion designers Viktor & Rolf were given a remarkable challenge by Bugaboo: The stroller brand invited the avant-garde couturiers to customize the Cameleon3 model to their style. The outcome? Both ingenious and tongue in cheek, My First Car is everythingone could have expected from the renowned duo.
Remembering the thrill of our own first car experience, frank agterberg / bca was game for a ride and came up with a fitting design for both in-store and window design. We produced an instore POS-platform and upgraded it for shop window use. This to such extent that the shop window turned into a real show room for Viktor & Rolf’s My First Car: We made the platform rotate and, inspired by the show reel video on Bugaboo’s website, surrounded it with several sets of flashing headlight, linked to a pre-programmed computer. The best possible way to admire them luxury wheels from every angle.
All of this was conceived as a self-build kit for Bugaboo to install in premium trend stores around the globe, including Bloomingdales (New York, USA), Colette (Paris, France), De Bijenkorf(Amsterdam, The Netherlands), Harrods (London, United Kingdom), JustKidding (Dubai, UAE), Mama Kid (Hong Kong, PRC), NK (Stockholm, Sweden), Nordstrom (Los Angeles, USA)