In search of the perfect fit, Lee® presents its two favourites: Daren regular for him and the Scarlet skinny for her. For the corresponding window campaign, we wanted to offer some insight in the manufacturing of a pair of denim. Therefore, we introduced the school-like blackboards, featuring handwritten and detailed information on the fits. By adding typical production elements of the Lee® denims, such as threads and buttons, we delivered a window that breathes the brand’s authenticity and showcases its craftsmanship. To conclude, the backdrop imagery depicting the two fits proves Lee® knows how to make the most wanted fit.

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