Lee® focuses on two fits this season: the Rider for him, the Scarlett for her.
In terms of presentation, we opt for a contemporary and melodramatic approach, in which less is more. We showcase an overview of the Scarlett and the Rider in all available finishes, suspended from the ceiling using heavy coloured cotton twill tape. Blue and grey set the tone in both the tapes’ and denim finishes of this celebration collection and the whole set-up is backed up with magnified collection imagery.
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