In the fall of 1934, Levi’s® opened up new grounds in fashion by introducing the first jeans for women. After setting the new standard in fit with the Levi’s® Curve ID as recent as 2010, the denim brand now helps women find the perfect fitting jeans with the new Levi’s® Revel jeans, based on the revolutionary and hence patent-pending liquid shaping technology.
Launch events in Belgium, Denmark, the Netherlands, Norway, and Sweden – 16 in total on only four days – required 5 teams, each one travelling with its own set of branded catering trolleys, makeover mirrors and photo banners. Centring around woman, we made the Levi’s® Revel Styling Nights a girls only night, treating the ladies to some tasty bites and sparkling bubbles, an expert makeover by hair stylists and beauticians. Against a background of funky tunes by a live deejay, a professional photographer immortalized the result.