For the iconic denim brand Levi’s® we created a new set of managing guidelines for the factory’s outlet branch and a tool to communicate them. Made of recycled cardboard the compact binder blends in perfectly with the look and feel of the outlet stores. And most of all, it accurately covers every aspect of retailing.
Clear text with supporting images and graphics provides in depth insights on the different retail aspects.  From store-layout over visual merchandising techniques and window dressing to ‘how to fold a pair of 501® jeans’.
Pragmatic as we are, we injected the binder’s layout with a healthy dose of flexibility, enabling pages and complete chapters to be updated, without making the rest of the content obsolete. A useful and sustainable solution for a long time to come.

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