The search for mobility in our busiest cities is no walk in the park. MAD BIKE therefore organised an event in Brussels where designers, producers, builders, collectors and aficionados could meet and discuss this issue in a fitting environment. Visitors of the fourth edition of this event had bike exhibitions, showings, meeting and a professional bike show to enjoy and participate in.
For the event we built a small installation featuring the Levi’s® Commuter built to ride collection. Equipped with features such as water and dirt repellent wax cotton, reflective details and a higher back rise for coverage (ass crack coverage, that is), this collection fitted perfectly in MAD BIKE’s event and seized to amaze its cycle-crazed visitors. To make it all complete, our plywood installation with additional info on the Commuter collection could be reached by bike. We even had a place for you to park it!

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