Levi’s® launched with Curve ID™ their biggest global advertising campaign since 501® in the eighties.
Besides the advertising, the news about the best female fits, generated a lot of free publicity that we compiled in an impressive custom-made PR book with a feminine touch.
Copies were available on the coffee tables in the Levi’s® showrooms and local PR offices.
You may also like
LEVI'S® BLUE POP-UP STORES
LEVI'S® 201 PRESS LAUNCH
LEVI'S® SMS ACTIVATION
BUGABOO ALL BLACK DISPLAY
LEVI'S® 501® INTERACTIVE WINDOW DISPLAY
MOVE YOUR LEE : WINDOW DISPLAY ON THE MOVE
MORSE CODE® RETAIL FIXTURES
CLARKS ORIGINALS EXHIBITION BOOTH @ PITTI UOMO FIRENZE
BUDDY LEE® WISHES ALL OF YOU A MERRY CHRISTMAS
LEVI'S® WE ARE 501®