Spring 2008, Levi’s® Blue pops up in the hearts of Amsterdam and Antwerp. In collaboration with partner 290SQM, the Dutch Levi’s® Blue Pop Up Store, safe and sound in a former bank vault, offers a temporary shopping experience for people who know. Surrounded by all kinds of exclusive accessories and must-haves the Levi’s® Blue Spring/Summer 2008 Collection is presented in a stark yet eclectic space with clean white lacquered furniture versus vintage wardrobes and…Delft blue fitting rooms, our very own touch.
The interior in Antwerp is equally stunning with an enormous black-and-white graphic that immediately grabs your attention. Taking care also of some practical problems, like the lack of a branded entrance and a proper check-out counter, we have the Antwerp Pop Up Store, hosted by partner Clinic, ready for the job.
Thanks to the partnerships we established, both Pop Up Stores function as a creative meeting place, creating a complete 360° experience with brands like Marshall Amplification and Gibson Guitars, and hosting several events like the opening events featuring Jazzanova 
(Amsterdam) and Das Pop (Belgium), a live back pocket customizing session, Nike Dunk lectures, the Sony PlayStation Blu(e) Ray Experience, the art exhibition ‘SKINS’ by photogra-pher Gavin Watson (UK), etc. 
But what pops up must pop down…with a bang, preferably. So we decided to celebrate the end of this amazing shopping experience with a party that saw rock sensation VOICST burning down the house in Mokum.

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