Levi's® invited artists from the most diverse disciplines -but all breathing the spirit of the brand- to add their personal touch to the classic back pocket.
And this is the result: you are surrounded by precious little works of art by artists such as lingerie-designer Marlies Dekkers, TV-host and actress Sophie Hilbrand, fashion designers Daryl van Wouw and Bas Kosters, visual artist Ottograph, and band members from Voicst, Direct and Moke, but also by some ‘must see’ underground artists!
We created the displays that toured these unique pieces of art around in the urban jungle and Coffee Company café’s around Amsterdam.
And there was more:
on www.levisbackpocketauction.com you could bid on your favorite back pocket. Just because you liked it or to support the AIDS Foundation.