With their loyalty programme Levi Strauss & Co want to reward their customers for… their loyalty.
Being familiar with the legendary brand, frank agterberg/bca knew right away that the Silver and Gold Cards had to breathe both the brand’s appreciation and its characteristic style.
Each card now comes in an exclusive envelope with a luxurious yet temperate feel. Both face and flip side of the envelope have an iconic logo on them, respectively the Levi’s® batwing and the two-horse, which have been sprayed in transparent lacquer onto a matt black surface. After unlocking the magnetic clasps, the inside of the envelope reveals premium product photography. Centred onto this, the Loyalty Card strikes the eye. Space for a handwritten personalization by the owner and a unique number finish off this token of Levi Strauss & Co’s appreciation.
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