With their loyalty programme Levi Strauss & Co want to reward their customers for… their loyalty.
Being familiar with the legendary brand, frank agterberg/bca knew right away that the Silver and Gold Cards had to breathe both the brand’s appreciation and its characteristic style.
Each card now comes in an exclusive envelope with a luxurious yet temperate feel. Both face and flip side of the envelope have an iconic logo on them, respectively the Levi’s® batwing and the two-horse, which have been sprayed in transparent lacquer onto a matt black surface. After unlocking the magnetic clasps, the inside of the envelope reveals premium product photography. Centred onto this, the Loyalty Card strikes the eye. Space for a handwritten personalization by the owner and a unique number finish off this token of Levi Strauss & Co’s appreciation.

You may also like

LEVI'S® COMMUTER AT MADBIKE BRUSSELS
LEE® SHOW YOUR BEST PROFILE
LEE BUTTONS UP!
MEET THE SKINNIES LEE® WINDOW CAMPAIGN
CTC : SINGLE COLOUR BRAND IDENTITY
LEE HIGH SUMMER
STARTED IN ENGLAND, POPPED UP IN FRANCE
A 125-YEAR-OLD NEVER LOOKED BETTER
MORSE CODE® POS CUBES
CRAFSTMANSHIP AND SIMPLICITY