CTC (ColourToColour) – Continuity
Ever since its launch – one year ago already – CTC proves to be a retail concept with continuous evolution in its genes. In the latest affiliate in Nieuwegein (the Netherlands) frank agterberg/bca takes the dual-brand store concept to the next level.
Like its predecessors in Amstelveen and Amsterdam the CTC-store in Nieuwegein features the famous yellow intersection, aka the CTC-zone, which at the same time divides and links the brand zones for G-star RAW and adidas Originals. Maintaining the powerful and typical design elements of CTC, both retail organisation Gebr. Coster and our design team felt that a further evolution of the interior concept was only natural.