Clarks originals opens first European brand store in Amsterdam.
Clarks, shoemakers since 1825, is opening it’s first European Clarks originals brand store in Amsterdam, the 9 streets area. This area is known for its cosy and cool stores and restaurants based in authentic old houses of Amsterdam surrounded by the famous canals, a place very suitable to the Clarks originals brand.
The store shows the same design principles as the Clarks originals products by using real materials, like mitred plywood and white steel, clear shapes and simple design mixed with graphical elements. The colours used are referring to the colours shared by the Clarks originals logo and the Union Jack. The result is a contemporary design by frank agterberg/bca, ready for the here and now, prepared for the future using some flavour of the past.
Despite the small size of the store, the shop offers the complete spectrum of the Clarks originals range starting from the iconic desert boot in its authentic suede version to the wider range of Clarks originals including icons like the Wallabee all the way to the future innovation expressed in the Sportswear area. Centred on the top floor, a Multi Media Event Unit will showcase the newest collaborations like the collab with PATTERNITY and most creative expressions of product. Lifting the shoe on display, a touchscreen is revealed and through this, interactive content and product information galore. With a variety of events to be hosted in mind, the MMEU has movability incorporated in its design to exploit the full capacity of the store. A place to watch!
Clarks Originals, Huidenstraat 21, Amsterdam.