Carhartt® Workwear is globally known for its sturdy and durable apparel. In need of a qualitative welcome kit for their new retailers across Europe, the brand commissioned us to develop a practical as well as good-looking and wearproof item.
Respecting the iconic appearance of Carhartt® Workwear, we created a binder that reminds you of the brand at first sight: the characteristic brown waffle-structured outside (resembling the brand’s famous brown duck canvas) with the contrasting Carhartt® Workwear logo in white and corporate gold-yellow on it, and an inside with that same high-gloss corporate gold-yellow. Instead of choosing the common chrome version, the rings were given a personalised matt black finish for an even tougher feel.
Furthermore, the binder provides ample space for the welcoming letter, the brand history, retail and marketing information (such as visual merchandising standards), and ordering procedures. All explained in a bold layout and crispy photography.
Knowing it is way easier to keep things in one place, we made the binder large enough to also contain the latest seasonal catalogue. A multifunctional, long-lasting tool, just like the Carhartt® product.