Bugaboo extended its All Black Collection with the Bugaboo Bee (Special Edition) and was in need of an efficient tool to communicate their slogan BEE IS THE NEW BLACK. 
Since the campaign was originally accompanied by a black and white neon sign, we started from there and translated it into a more versatile tool, an illuminated black box. Thanks to the ingenious use of a black-out foil this display easily met Bugaboo’s requirements: the message is clearly communicated, both in daylight and at night, the device is solid and compact, and can be used in-store and in shop-windows.
And most of all, it looks cool as hell. For mommies and daddies that rock.

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