Warm lights on the inside of the European Lee stores’ windows contrast the cold weather on the other side of the glass; and lure in shoppers in search of that perfect Christmas present. For creating an awe-inspiring image, we framed the windows in sparkly Christmas lights. The seemingly frosted window subtly entices the outsiders to come in and enjoy the warmth.
For a touch of elegance, we added stylish vases with red berries, matching the distinct colour accents of the brand’s seasonal garments. Once in store, small Christmas trees lead the festive journey through the charmingly illuminated store – and Lee’s stunning winter collection, of course.